BTSA: Because It Teaches You How your Brain Works Best

Is there a macho in your team? A wallflower or a wannabe? Is there someone who cannot handle criticism, someone who should say “thank you” more often, someone who regularly organizes after-work hangouts, someone who brings a homemade cake on their birthday and someone who got married without telling anybody? You know that all your team members are unique and that they have different attitudes to their work. But do you know why? And do you know why this is important for your business?

The Benziger Thinking Style Assessment (BTSA) is a model that helps you to understand a lot about the human brain. It teaches you some crucial things about your own strengths and weaknesses – just as well as it makes you learn how to unleash the full potential of your team members. This is how it works: Our brain is divided into four quarters; frontal left, frontal right, basal left and basal right. Every quarter hosts certain strengths – preferences for certain thinking styles.

In other words, the different quarters host different activities such as analyzing (frontal left), strategizing (frontal right), organising (basal left) or socialising (basal right). Every human being has certain preference quarters. We get born with it. The activity field of our preference quarter is our natural strength. As the years pass and we start learning, we develop our brain. We acquire competencies. To summarize: A preference is what we naturally like to do, while a competency is what we’ve learnt to do well.


You love your job? Or do you feel like it kills you little by little?

If you work on activities with quarters of your brain you prefer, you might experience a “flow-state”: You’re efficient, time passes quickly and you deliver high quality work. However, if you do activities that mainly use quarters of your brain which are neither your natural preferences nor your learnt competencies, you may feel as if energy was literally sucked out of your body – even though maybe you were just handling some paperwork.

Why is this? If you push yourself to work with quarters of your brain that are not your preferred ones, your brain needs up to 100 times more energy than if you work within your natural preference quarter. In this case, your brain absorbs energy that otherwise would be flowing to your body.

Next time you feel exhausted after finally doing the job that you have been pushing away because you really don’t like doing it: Now you know why.


Some argue with numbers, other with intuition

So why is all of this important for you as an employer? Because you learn to understand certain behavior of your employees and additionally, you know who does which job most efficiently.

An example: People who have a natural preference in the basal right quarter of the brain usually have well developed social skills. They are team-players and they need to feel connected to their colleagues in order to feel balanced at their workplace and deliver high quality performance. They communicate their feelings and they understand if other people do so as well.

People who have a natural preference in the frontal-left quarter of the brain are just the opposite: They are analytical, logical and handle numbers well.

If those two people (the logical and the social) work side by side, they might have some communication problems: Whereas one argues with numbers, the other expresses his opinions with feelings and follows his or her intuition. Maybe together they’re not an easy to handle team – however, it is important for you to have both of them on board. Their competencies are complementary and in order to develop powerful, creative and smart solutions, you need to unite both profiles.


Build an atmosphere where your employees unleash their full potential

With the BTSA model, you learn what jobs are most efficiently done by which team member and you find out what profile you should hire next. By distributing jobs to people who have a natural preference for its execution, you will reach the optimal output of your business and a team atmosphere that is motivating, inspiring and constructive.

The BTSA won’t enable you to read anyone’s mind (except maybe your own) but you will be sensitized about how you should understand certain behavior of your team members. Find out what is important to whom and create an environment that boosts everybody to work in their most productive mode. Motivation is a key to a successful team and high performance. If implemented with care and far-sightedness, the BTSA will boost the productivity of your enterprise and accelerate your business.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!